The advent of social media has significantly altered the landscape of adult products and sexual wellness. Platforms such as Instagram, TikTok, and Twitter have provided spaces where influencers can authentically share their experiences with sex toys. This visibility breaks down the stigma surrounding these products. Influencers often promote self-love and sexual health, creating an environment where discussions around pleasure are viewed as both natural and important.
Social media plays a significant role in promoting sex toys by allowing influencers and brands to connect with audiences, share experiences, and destigmatise discussions around sexual wellness and pleasure.